Finally! How to get more customers
without wasting months on random tactics.

Feeling lost when it comes to getting customers for your business? Take the quiz and find out the exact strategy that'll work for your business in under 3 minutes.

Here's what the top 1% of businesses do that 99% of business owners miss: You could be doubling, tripling, even 10x your sales once you start using the right strategy for your unique business.

Tell Me How to Get Customers
Why strategy fits everything

Picking the wrong strategy doesn't just waste time. It costs you customers.

Most business owners try marketing strategies they've seen someone else use and then wonder why it's not working for them. The problem isn't effort, it's fit.

This is what's possible when you use the right strategy.

Wrong Strategy
Right Strategy
A wellness coach posts on social media daily but gets no inquiries and no new clients.
The same coach builds referral partnerships with local massage and chiropractic studios and fills their calendar with appointments.
A small business owner runs paid ads that get clicks but no buys.
The same owner 'borrows' her competitor's audience through podcasting and lands a $4,500 contract in two weeks with no ad spend.
A consultant blogs for six months, gets traffic, but zero leads.
The same consultant sends 20 personalized outreach messages and books four discovery calls in the first month.
Customer-Attraction Strategies

How to attract customers like a magnet.

Here's what no one tells you when you start a business: there's more than one way to make 6-figures, 7-figures, even 8-figures in your business. While most of the gurus will try to convince you that their way is the RIGHT way, it's just not true. You've got SO many options...

Hot lead strategy
1
Work Platforms & Marketplaces
Upwork, Fiverr, Catalant

Right now, millions of businesses are on these platforms actively looking for someone with exactly your skills, budget approved, ready to hire today. You could have a live profile, active proposals, and a new paying client all within the same week.

Hot lead strategy
2
Referrals
Word-of-mouth system

Your happiest customers are walking, talking advertisements for your business, and they'll send you new clients the moment you ask. Send one referral request to your best client today and you could have a warm lead in your inbox by tomorrow.

Warm lead strategy
3
Social Media
Instagram, LinkedIn, TikTok

One piece of content that hits can put your business in front of thousands of ideal customers overnight, completely free. Post consistently, speak directly to your customer's problem, and watch strangers turn into warm leads faster than almost any other strategy available.

Warm lead strategy
4
Email Newsletter
Build an owned audience

Email lands directly in your subscriber's inbox, no algorithm, no competition, no guessing if they saw it. One great email sent to even a small list this week could generate bookings, sales, or referrals before the day is over.

Warm lead strategy
5
Podcast Guesting
Tap into existing audiences

Record one podcast interview this week and it'll keep working for you for months, reaching thousands of new listeners every time someone new discovers that episode. You speak once, and your story keeps selling for you around the clock.

Warm lead strategy
6
Online Communities
Facebook groups, Slack, Reddit

Your ideal customers are gathered in groups and forums right now, publicly asking the exact questions you can answer. Show up with genuine value in just two or three communities this week and you could have warm, inbound leads reaching out before the week is over.

Warm lead strategy
7
Lead Magnets & Giveaways
Free value that builds your list

A lead magnet collects warm, interested leads for you around the clock, no ad spend, no ongoing effort, no chasing cold prospects. Create one today, share it anywhere your ideal customers hang out, and watch your pipeline fill with people who are already interested in what you sell.

Warm lead strategy
8
Events (In-Person & Virtual)
Workshops, webinars, meetups

One event, whether a local workshop or a 45-minute webinar, can generate more revenue in a single evening than weeks of content creation. Get in front of your ideal customers live, demonstrate your value, and watch the room turn into a pipeline of excited, ready-to-buy leads.

Warm lead strategy
9
Partnerships
Near-peer referral swaps

One partnership conversation this week could unlock a stream of warm, pre-sold referrals that starts flowing immediately. Find a business that serves the same customers you do in a different way, propose a simple referral swap, and both of you win, starting now.

Warm lead strategy
10
Blog & Writing Hub
Substack, website, LinkedIn

Every blog post you publish is a new entry point for customers to discover you, and unlike social media content, it doesn't disappear after 24 hours. Write one great post this week and it could be sending warm, purchase-ready readers your way for the next two years.

Cold lead strategy
11
Paid Ads
Google, Meta, Pinterest

Paid ads are the only strategy where you can go from zero to thousands of eyes on your offer in a single afternoon. Start with a small budget today promoting your best offer or a lead magnet, and you could have new leads in your pipeline before you wake up tomorrow.

Cold lead strategy
12
Online Search (SEO & AEO)
Google rankings + AI search

9 billion searches happen every day on Google and AI platforms, and your customers are among them right now, actively looking for exactly what you sell. Get your site optimized around their questions and you become the answer they find, pulling in warm leads every single day without paying for a single click.

Cold lead strategy
13
PR & Media
Press features, expert quotes

Landing just one media feature means getting thousands of customer eyeballs on your business immediately, and those readers arrive already trusting you because a publication they respect vouched for you. Reach out to one journalist this week with a compelling story and you could be featured before the month is out.

Cold lead strategy
14
Cold Outreach
Email, DMs, phone, in-person

Your next paying customer exists right now, they've the problem you solve, the budget to pay for it, and the desire to find the right person. Write one short, genuine, value-first message today, send it to 10 ideal prospects, and you could have a sales conversation booked before the end of the week.

Cold lead strategy
15
Q&A Sites
Quora, Reddit, niche forums

Right now, your ideal customers are on Quora and Reddit asking exactly the questions your business answers, and the expert who shows up first wins their trust and their business. Write a handful of genuinely helpful answers this week and you could have warm, inbound leads reaching out before the week is over.

You've got the right strategies.
Now what?

It's time to put your new strategies into action in your own business. To make this easy for you, I've put together hundreds of proven templates, pitches, outlines, and step-by-step directions into this 150 page book that makes it fool-proof and easy to set up whichever strategy you choose.

Inside the book, you'll learn:

  • The top fatal mistakes that keep most business owners stuck with zero customers, these silent killers are strangling your growth right now
  • How to get a maximum flow of ideal customers coming directly to you instead of feeling like you're chasing all the time
  • Easy-to-follow directions for setting up paid ads, landing podcast interviews, getting your business featured in outlets like Business Insider and Fortune, and so much more

Most companies charge thousands of dollars for online programs that cover just one of the topics above. You're getting access to every single strategy for less than the cost of your monthly streaming subscriptions.

Show me how to get customers →

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Featured in
FORTUNE
BUSINESS INSIDER
Fast Company
SUCCESS
Bankrate
NerdWallet
GOBankingRates
CNBC
Dr. Annie Cole, Ed.D.
About the author

Written by someone who has actually done it.

If you're reading this, I already know that you're a badass at what you do (that's why you're here!), but your sales are telling a different story. The problem isn't you and your expertise. It's how you market yourself.

As a former startup Vice President and 3x founder, I can confidently tell you that each business has it's own way of attracting customers:

  • Referrals worked amazingly for my former company
  • Cold outreach helped me fill my online membership program
  • Ads and word-of-mouth worked great for my first book
  • Gig platforms have helped me land $10k-$40k contracts on repeat
  • Instagram helped me land 1:1 coaching clients

This is the secret I wish someone would've told me sooner: You've got options when it comes to how you attract customers (lots of them!) and if it’s not working right now, it’s probably because you'ven’t found the right strategy… until now.

Who this is for

This book was written for you, if…

You're brand new
You just launched your business and you've no idea where to start.
You've been trying things for months
Nothing seems to be working and you're not sure what to change.
You're tired of your current strategy
You've been posting on social media or running paid ads and it's just not your jam.
You're great at your work, not marketing
You're an amazing coach or consultant, but you don't have the marketing skills to attract customers.
You set up a website but nothing happened
You thought this would be easy, but now you're wondering where all the customers are.
You want your marketing to feel good
Some strategies feel too salesy. You want something that fits your vibes and value system.
What's inside the book

Take a sneak peek inside the book.

First, we'll build a strong customer-attraction foundation for your business.

Chapter 1
How to Get Customers
The truth about why most marketing doesn't work, and the mindset shift that changes everything. You'll learn what a customer-attraction strategy actually is and why picking the right one is the only thing that matters.
Chapter 2
Picking the Right Strategy
A clear framework for choosing which strategies fit your business type, stage, budget, and personality. This chapter alone saves you months of guessing and wasted effort.
Chapter 3
Filling Your Top-of-Funnel
Before you start attracting customers, your funnel needs to be ready. Learn how to map your customer journey, clarify your offer, and set up the foundation so every strategy you run actually converts.

Once you've a strong foundation, you'll work step-by-step to set up each of your most aligned customer-attraction strategies.

  • Ch. 4 Work Platforms & Marketplaces
  • Ch. 5 Referrals
  • Ch. 6 Social Media
  • Ch. 7 Email Newsletter
  • Ch. 8 Podcast Guesting
  • Ch. 9 Online Communities
  • Ch. 10 Lead Magnets & Giveaways
  • Ch. 11 Events (In-Person & Virtual)
  • Ch. 12 Partnerships
  • Ch. 13 Blog & Writing Hub
  • Ch. 14 Online Search (SEO & AEO)
  • Ch. 15 Paid Ads
  • Ch. 16 PR & Media
  • Ch. 17 Cold Outreach
  • Ch. 18 Q&A Sites
  • Ch. 19 Why Can't I Get Customers? (Troubleshooting)

Take a peek inside

Book preview

Ready to start attracting customers?

Get the book →

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Your questions, answered.

Yes! This book is perfect for beginners, and it's also perfect for a more experienced business owner. It offers step-by-step instructions that you can follow no matter where you're at in your business.
All of them. The book covers strategies for freelancers, coaches, consultants, local businesses, online product sellers, and B2B service providers. Each chapter includes examples from multiple business types.
Every strategy chapter includes exact step-by-step instructions, real examples, and templates you can adapt immediately.
No. Many of the 15 strategies are free: referrals, online communities, Q&A sites, cold outreach, podcast guesting, and blogging all cost nothing but your time.

Your best year ever starts now.

Get the book →

Instant download